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We take this opportunity to present this book entitled as "Strategic Management". The object of this book is to present the subject matter in a most concise and simple manner. The book has its own unique features. It brings out the subject in a very simple and lucid manner for easy and comprehensive understanding of the basic concepts, its intricacies, procedures and practices. This book will help the readers to have a broader view on Strategic Management. The language used in this book is easy and will help students to improve their vocabulary of technical terms and understand the...