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This book is organized in four parts.In part one great contemporary ethical debates are explained. Part two contains material about mass media and contemporary society also the hypotheses of the research are outlined.In part three theoretical aspect regarding the contemporary moral challenges (abortion, homosexuality, euthanasia and cloning)are explained. Part four is reserved about the media informing about the contemporary moral challenges (abortion, homosexuality, euthanasia, cloning) in print media with the specific reference to the case of Republic of Macedonia. At the end conclusion...