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"The first comprehensive study of Joyce and the advertising/commodity nexus. . . . Provides the next step in understanding Joyce--for which Joyceans worldwide are ready and waiting. And it does so eloquently and persuasively and in enormously careful detail and depth of vision. . . . I love this book; I learned from this book. . . . An up-to-date and dramatically useful inquiry into Joycean modernism."--Cheryl Herr, University of Iowa

"The best book on Joyce I have read in years. . . . Leonard] offers new insights, novel readings, and creative interpretations on every page, and all...