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Transformational Tourism deals with the important issue of how travel and tourism can change human behavior and have a positive impact on the world. The book focuses on human development in a world dominated by post-9/11 security and political challenges, economic and financial collapses, as well as environmental threats; it identifies various types of tourism that can transform human beings, such as educational, volunteer, survival, community-based, eco, farm, extreme, religious, spiritual, wellness, and mission tourism.

Transformational Tourism deals with the important issue of how travel and tourism can change human behavior and have a positive impact on the world. The book focuses on human development in a world dominated by post-9/11 security and political challenges, economic and financial collapses, as well as environmental threats; it identifies various types of tourism that can transform human beings, such as educational, volunteer, survival, community-based, eco, farm, extreme, religious, spiritual, wellness, and mission tourism.

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal...

Providing insight into the concepts, definitions and measures of the essential cultural components that encourage tourism, this is a guide to the statistical tools available to analyse cross-cultural behaviour and how to use them to your advantage.