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The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study...

Grammaticalization theory has played a major role in the developments in language typology and functional linguistics during the last three decades. Grammaticalization phenomena show that grammars evolve in a continuous way following cross-linguistically established diachronic paths.

The contributions in this book shed new light on some central issues in grammaticalization theory such as the (uni-)directionality debate, the relation between grammaticalization and constructions, and the concept of multiple grammaticalization.

Evidence for grammaticalization in several domains...

Language description enriches linguistic theory and linguistic theory sharpens language description. Based on evidence from the world's languages, functional-typological linguistics has established a number of thorough generalizations about the nature of linguistic categorizations and their manifestation in natural languages. Empirical studies in these fields of linguistics have contributed to sharpen linguistic theory in several respects.

This volume is a collection of 19 contributions from outstanding scholars in the field of functional-typological linguistics that address...