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In The Online Customer, Yinghui Yang details how data mining and marketing approaches can be used to study marketing problems. The book uses a vast dataset of web transactions from the largest internet retailers, including Amazon.com. In particular, she deftly shows how to integrate and compare statistical methods from marketing and data mining research. The book comprises two parts. The first part focuses on using behavior patterns for customer segmentation. It advances data mining theory by presenting a novel pattern-based clustering approach to customer segmentation and valuation. The...

It is known that Navier-Stokes equations is one of the most important equations in Fluid Mechanics and gas dynamics. On May 24, 2000, the Clay Mathematics Institute of Cambridge, Massachusetts (CMI) has named Navier-Stokes equations: Existence and smoothness of Navier-Stokes equations on $R DEGREES3$ as one of seven million problems. In this book, our aim is to study existence and asymptotic behavior of the Navier-Stokes equations and related models. The closely related models such as the Navier-Stokes-Poisson equations, Navier-Stokes-Korteweg equations, Jin-Xin model and Euler equations with...

Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making in the post-digital economy. It does so by: (1) developing a framework for understanding the internal states of individuals based on audio/visual signals and incorporating works in the domain of audio/visual (A/V) data analytics into marketing research in order to identify future research opportunities; (2) providing an overview of methodologies that are commonly used in conducting research with A/V data; (3) providing a review of A/V...