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Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.

Part I discusses the basic concepts of multicriteria analysis vis-a-vis marketing decisions and in new product development situations. Part II...

As its title implies, Advances in Multicriteria Analysis presents the most recent developments in multicriteria analysis and in some of its principal areas of application, including marketing, research and development evaluation, financial planning, and medicine. Special attention is paid to the interaction between multicriteria analysis, decision support systems and preference modeling. The five sections of the book cover: methodology; problem structuring; utility assessment; multi-objective optimisation; real world applications.
Audience: Researchers and...