wyszukanych pozycji: 2
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Sport Sponsorship in China
ISBN: 9783659155970 / Angielski / Miękka / 2012 / 172 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western counterparts, and academic research has largely failed to address how international and national corporations perceive the opportunities for sponsorship investment in China. This book is the first that compares the practices of domestics and international corporate sponsors in China and identifies measures to reduce market risks in China and enhance benefits. Having conducted in-depth research interviews with nineteen Chinese sport ...
China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western ...
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cena:
342,87 zł |
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Managing Relationships and Developing Sustainability
ISBN: 9783659107139 / Angielski / Miękka / 2014 / 284 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games' management-related problems of the past, such as cost overruns, environmental damage, and the diversion of public funds to event-related expenditures have contributed to a history of unfulfilled economic promises and negative social impacts that continue to be concerns for host countries. However, there is a lack of research focusing on relationships between event organizers and corporate partners, particularly with respect to how the Corporate Social Responsibility programs of Olympic...
When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games' management-related problems of the past, ...
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cena:
417,99 zł |