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Modern finance is based upon investors receiving greater expected returns from undertaking greater risks. However, literature has well documented entrepreneurs undertake larger risks than their returns could justify. In this book, a new theory is developed to explain the above entrepreneurial risk/return puzzle. In my framework, I argue that entrepreneurs or people investing in private equity usually place a higher value on personally held information or assets under personal control as compared to general public information and these beliefs lead them to assess lower risk regarding such...