Wyniki wyszukiwania:
wyszukanych pozycji: 12
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The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
ISBN: 9783030703264 / Angielski / Miękka / 2022 Termin realizacji zamówienia: ok. 20 dni roboczych. This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.
The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel... This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in dete...
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cena:
623,99 zł |
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Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities
ISBN: 9783030944438 / Angielski / Twarda / 2022 / 268 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active... Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively util... |
cena:
428,99 zł |
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The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
ISBN: 9783030703233 / Angielski / Twarda / 2021 / 447 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
623,99 zł |
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Digital Marketing Strategies for Fashion and Luxury Brands
ISBN: 9781522526971 / Angielski / Twarda / 2017 / 400 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. This publication features coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing.
Presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote ...
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cena:
1219,98 zł |
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Conceptualising Marketing Communication in the New Marketing Paradigm: A Postmodern Perspective
ISBN: 9781581122473 / Angielski / Miękka / 2004 / 276 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-mediated marketing environments as a result of the commercialization of the World Wide Web (WWW) as a marketing and communication medium. Despite growing interest, there is a dearth of research on the processual nature of communication between marketers and consumers. The overall aim of this study, therefore, is to expand our understanding of marketing communication within the computer-mediated marketing environments. This understanding is achieved...
There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-media...
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cena:
150,76 zł |
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Leveraging Computer-Mediated Marketing Environments
ISBN: 9781522586166 / Angielski / Miękka / 2018 / 500 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
900,46 zł |
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Leveraging Computer-Mediated Marketing Environments
ISBN: 9781522573449 / Angielski / Twarda / 2019 / 300 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1190,93 zł |
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Sustainable Marketing, Branding and CSR in the Digital Economy
ISBN: 9783036570969 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
266,49 zł |
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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
ISBN: 9783030944469 / Angielski / Miękka / 2023 / 248 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active...
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise...
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cena:
428,99 zł |
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Competitive Social Media Marketing Strategies
ISBN: 9781466697768 / Angielski / Twarda / 2016 / 340 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by con...
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cena:
1132,85 zł |
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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
ISBN: 9781627347402 / Angielski / Miękka / 2019 / 386 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
290,18 zł |
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Digital Transformation for Fashion and Luxury Brands: Theory and Practice
ISBN: 9783031355882 / Angielski Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
663,00 zł |
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