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In our world today, financial sustainability challenges of Private Tertiary Institutions (PTIs) reverberate far and wide due to limited resources caused by reductions in state support in funding higher education and dwindling enrolments. These situations limit mission achievements. There are many predictions of PTIs closure due to mounting deficits. Calls for government assistance are not yielding any results as increasing demographic diversity has correlated to decreasing financial support from governments. Given this phenomenon, an investigation was carried out to find and address the...