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Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak euphemism, jargon, gobbledygook or "bureaucratese," and inflated language showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "to distort reality and corrupt thought.""

In an increasingly Orwellian world, everyone should be armed with this hilarious, slyly subversive deconstruction of the slippery locutions of spinmeisters from all walks of public life. Doublespeak guru William Lutz (Doublespeak, The New Doublespeak) is uniquely qualified to bring you this supremely funny expos' of the juiciest ways THEY are trying to bamboozle you

A sampling of Doublespeak Defined

Bald n./: hair disadvantaged Men in Japan aren't bald; they're "hair disadvantaged," according to The Japan Economic Journal.

Diet n./:1.nutrional avoidance therapy 2. caloric...

"Novelist Denise Gess and historian William Lutz brilliantly restore the event to its rightful place in the forefront of American historical imagination." --Chicago Sun-Times

On October 8, 1871--the same night as the Great Chicago Fire--the lumber town of Peshtigo, Wisconsin, was struck with a five-mile-wide wall of flames, borne on tornado-force winds of one hundred miles per hour that tore across more than 2,400 square miles of land, obliterating the town in less than one hour and killing more than two thousand people.

At the center of the blowout were...