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This book provides a brand new approach to the teaching and study of microeconomics. It is an elementary guide to the fundamental principles of the subject, but without sacrificing rigor. It differs from previous texts in allowing students from all parts of the world to understand and appreciate the value of microeconomic tools and concepts for analyzing market processes in their economic environment, as well as maintaining a perspective on issues of trade and competitiveness, thus drawing attention to the relevance of microeconomic theory beyond the domestic scene to issues of trade and...