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An extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. A monograph published simultaneously as the Journal of Business and Finance Librarianship, Vol 9, nos. 2/3 and no. 4.

Marketing Information identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography - covering over 200 printed books and serials, subscription databases and free Web sites - and reveals practical tips and guidance for the most effective techniques in using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information, highlighting the most important features. This valuable resource will help experienced researchers...