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This book tells how to sell more and increase profits by increasing the power of your messaging, offering a perspective seldom taught at even the best MBA programs. Successful marketers know that buyers are seeking miraculous solutions to their problems. That's true for consumer products as well as B2B sales. And you can learn how to easily apply that persuasive power to increase the ROI of all your marketing spending from this timeless book. This book is for those who have something to sell, to brand, to market whether on social media, video, digital, store channels and even print. In our...

This volume offers snapshots of a young man at 21, and of the older, perhaps wiser, man he became. The first contains poems I wrote to help me survive as a very young adult at the University of Pennsylvania, Class of 1971. These verses were written between 1969 and my graduation. The turmoil and anguish surrounding the Viet Nam war was at its zenith. Fancying my self a dark, brooding, revolutionary figure, I was defined by a profound sense of loneliness-a feeling that no matter our best intentions and hardest effort, that we each remained unknown and unknowable by any other person. I put...