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This book aims to demonstrate the theoretical importance of devising the insights, contexts, and frontiers to keep marketing thought process as foresightful and insightful as possible. The main argumentation and message, this book is devoted to get across, is to invite the serious and diligent marketing researcher who is committed to advancing the cause and contribution of this universal science to deliberately embark on one or more of these venues. Therefore, this venue-wise research endeavors into any of these major destinations requires a clear definition of the main landmarks of these...

As consumers become more technology savvy and online travel sales continue to boom, online retailers need to understand how to tap into this new and huge potential set of consumers and gain the benefits of its remarkable growth. Online shopping is, in general, still a new phenomenon in the Middle East. When a new technology-based product or process is still at an early stage of diffusion, only a small subset of consumers is likely to have adopted it. When non-adopters still comprise the majority of the target populations, describing all non-adopters (non-online shoppers) as a homogeneous...