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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

• Details the study of audiences and how it is changing in relation to digital media
• Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
• Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
• Argues that the field works best by identifying...

Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as a new and exciting phase' in audience research, researchers turned their critical attention to groups of ordinary people' watching television, combining interviews and participant observation with textual analysis of television programmes. This early research attempted to document the premises of theories of spectatorship and reception.
In a comprehensive analysis of the...

Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as a new and exciting phase' in audience research, researchers turned their critical attention to groups of ordinary people' watching television, combining interviews and participant observation with textual analysis of television programmes. This early research attempted to document the premises of theories of spectatorship and reception.
In a comprehensive analysis of the...