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Consumer behavior in the purchase of apparel products may have great influence on the outcomes obtained by the consumer. Judging the quality of clothing requires knowledge and skills during planning, purchasing and consumption. This factor has not been given a lot of focus and yet it is a concern raised by consumers of all ages. This study on its part targeted undergraduate students at Moi University to investigate the attitudinal and normative factors that influence the choice of apparel products, and the satisfaction derived from the chosen apparel with specific reference to sex, year of...

In spite of a range of challenges, the urban agriculture sector is rapidly gaining acceptance as one of the viable means of fighting food insecurity and poverty in developing countries. This report uses a case study in Kenya to explore operational interfaces between livelihoods of urban agriculture horticultural food producers and the sellers who buy and sell their produce in an urban context. In the lens of livelihood and vulnerability frameworks and social theories, this report provides means of examining the impact of urban agriculture on people s socio-economic characteristics on one hand...