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A book which covers two different facet of business management concept of consumer behaviour as well as marketing planning in mobile telecommucation. A work which is a perfect example of empirical research. In this book basics of consumer behaviour and marketing planning have been elaborated. This book is an attempt to ascertain the linkage between consumer behaviour and marketing planning. This research work is in the field of mobile telecommunication system in uttar pradesh (a state in North India). Data have been both primary and secondary in nature. Six mobile service providers were...

Brain is recognized as one of the complex organ of the human body. Abnormal formation of cells may affect the normal functioning of the brain. These abnormal cells may belong to category of benign cells resulting in low grade glioma or malignant cells resulting in high grade glioma. The treatment plans vary according to grade of glioma detected. This results in need of precise glioma grading. As per World Health Organization, biopsy is considered to be gold standard in glioma grading. Biopsy is an invasive procedure which may contains sampling errors. Biopsy may also contain subjectivity...