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The COVID-19 epidemic has caused significant disruptions in the retail industry and has expedited the ongoing shift towards internet commerce. This research investigates the factors contributing to and the consequences resulting from this transition. The year 2020 will be etched in the annals of history due to the profound impact of the Corona Virus Disease 2019 (COVID-19) on several aspects of human existence. The COVID-19 pandemic has brought about lasting changes to the economy, rendering it unlikely to revert to its pre-pandemic state. The nation implemented a comprehensive lockdown...

What we call "consumer behaviour" in the field of marketing is what buyers do and how they decide to use a product. Every action taken by a consumer in relation to a product is considered part of consumer behaviour, from the choice to purchase through the manner in which the product is used and whether or not more purchases are made. Consumer behaviour can be influenced by a variety of things, such as Individual, including demographic information such as age, gender, and annual income Family and friends oriented ,Religious and cultural norms