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Who is this young man from Bethlehem, Georgia? Crowds gather to hear him speak and strange things seem to happen when he is around. Douglas Cole and Marcia McNally who work together in a Chicago advertising agency hear Christopher on a remote radio station while driving through their southern territories. Marcia is so mesmerized by his voice that she flies back to Georgia to seek him out. Doug soon follows. When a U.S.senator invites Chris to Washington to speak. Doug and Marcia are invited to go along. The senator's gorgeous but mysterious assistant, Lilith accompanies them around Washington...

Many studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents' and tourists' perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar...