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Here s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: .The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. .The importance of using brands and brand identity to help...

Here s an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: .The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. .The importance of using brands and brand identity to help you establish your library s brand...

This book presents an in-depth study of organizational change and innovation in one of the UK's leading retail leisure companies. Based on a particular level of access, the authors provide a longitudinal study of the management process in action - both the formal, on stage aspects of strategic change and the informal, political behaviour of those involved. Subjects covered include: the changing contexts of the public house business; from management to managing; change processes and politics; control and empowerment; and gender and public house management.