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Inhaltsangabe: Abstract: This study investigates in how far the news language of weblogs differs from the news language in traditional print or online newspapers. A special focal point is set on oral language and its functions. The analysis should help to answer the questions: - Can weblogs help to minimize the distance between journalists and readers? - Can weblogs assist in attracting a new kind of readership? - Can weblogs assist in raising readership loyalty? All results can also be transferred from journalism to public relations and marketing: - Can weblogs help to provide you closer...