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Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In...

The Voices of the Consul is the first book-length study of the rhetoric of "On the Agrarian Law" I and II, the first two speeches that the great Roman orator Cicero gave on his ascension to the leadership of the Roman state-the first to the senate, the second to the people. Through a close and novel linguistic analysis, Brian A. Krostenko draws out Cicero's idealistic visions and shows how Cicero's apparently diffuse attacks on various clauses of an agrarian bill are informed by a consistent and idealistic vision of the functioning of the Roman state in which the people are to take their...