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The 2014 Christianity Today Book Award Winner (Christianity and Culture) 2014 Outreach Magazine Resource of the Year (Compassion) We want to save the world and we have a dizzying array of worthy causes to pursue. But passionate enthusiasm can quickly give way to disillusionment, compassion fatigue or empty slacktivism. As we move from awareness to mobilization, we bump up against the complexities of global problems and liking Facebook pages only goes so far. Veteran activist Tyler Wigg-Stevenson identifies the practical and spiritual pitfalls that threaten much of today's cause-driven...

In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical adoption of this secular condition has resulted in an idolatrous morphing of the message of Christ into just another brand. With Brand Jesus, Wigg Stevenson names the growing concern felt by many Christians at the commodification of their faith.

Using Paul's letter to the Romans as a starting point, Wigg Stevenson 'reads' the letter to today's church, speaking to our consumerist...