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Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

Volume 32 of REA continues the series' on-going presentation of new and highly engaging anthropological research. Chapters contained herein reflect the diverse range of broad based and localized topics economic anthropologists currently explore from various critical perspectives. Spanning deep history and present day economic processes, the contributions to this volume are subdivided into three major thematic sections. Part I addresses questions of how the political economy is articulated at the macro- and micro-level through processes of consumption, production, gift-giving, and evolution....