wyszukanych pozycji: 2
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Customize the Brand: Make It More Desirable - And Profitable
ISBN: 9780470848227 / Angielski / Twarda / 2002 / 192 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dre...
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cena:
216,25 zł |
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Competitive Branding: Winning in the Market Place with Value-Added Brands
ISBN: 9780471984573 / Angielski / Twarda / 1998 / 248 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. With mounting consumer distrust and an unprecedented proliferation of new brands, it has become more difficult than ever for marketeers to establish and maintain a strong identity in the market place. However, one method by which organizations may succeed in gaining greater market share and moving ahead of their competitors is by adding value to brand development
With mounting consumer distrust and an unprecedented proliferation of new brands, it has become more difficult than ever for marketeers to establish a...
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cena:
221,66 zł |