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This book presents a clear, concise and critical introduction to contemporary media and cultural studies. The book will be of interest to all students about to embark on courses in which knowledge of the mass media, cultural identities, popular culture, film, or television, forms a part of their programme. But the book is also aimed at those who are interested in how media and cultural identities can be studied in relation to audiences and industries in the context of local and global media. And finally, the book is of interest to all those who are studying aspects of the media, culture, and...

Although the use of HTML and early Web browsers expanded the Internet - perience from mostly one-to-one interactions to that of one-to-many (massive publishing), this development still did not a?ord the sophisticated kinds of - cial interactions undertaken by people in the real world. Recently, however, new technologies(suchasWeblogs, Webservices, Websyndication, taggingwithfo- sonomies, and Wikis), sometimes collectively called Web 2.0 technologies, have appeared that o?er more socially oriented network interactions. This has led to the new system development mode of (a) employing...