Wyniki wyszukiwania:

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital and social media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital"...

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us--or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their...

Deputy Mayor Daniel L. Doctoroff led New York's dramatic and unexpected economic resurgence after the September 11 terrorist attacks. With Mayor Michael Bloomberg, he developed a remarkably ambitious five-borough economic development plan to not only recover from the attacks but to completely transform New York's economy: New neighborhoods were created. Hundreds of thousands of jobs were generated. The largest municipal affordable housing plan in American history was completed. Ground Zero was rebuilt. And New York adopted a pathbreaking sustainability plan.
None of this was...