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In popular evangelical literature, God is loving and friendly, described in heartfelt, often saccharine language that evokes nostalgia, comfortable domesticity, and familial love. This emotional style has been widely adopted by the writers most popular among American evangelicals, including such celebrity pastors as Max Lucado, Rick Warren, and Joel Osteen. Todd M. Brenneman provides groundbreaking insight into the phenomenon of evangelical sentimentality: an emotional appeal to readers' feelings about familial relationships, which can in turn be used as the basis for a relationship with God....