Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors

ISBN-13: 9781119541875 / Angielski / Twarda / 2019 / 288 str.

Todd Hewlin; Scott A. Snyder

Spis treści

Foreword ixChapter 1 How Much Time Do You Have? 1Chapter 2 The Incumbent's Advantage 23Chapter 3 Winner Takes Most 39Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83Chapter 6 Rule 3: Use Your Data as Currency 105Chapter 7 Rule 4: Accelerate through Innovation Networks 127Chapter 8 Rule 5: Value Talent over Technology 147Chapter 9 Rule 6: Reframe Your Purpose 175Chapter 10 Company View: Your Disruptor's Playbook 199Chapter 11 Career View: Disrupt Yourself 227Appendix Goliath's Revenge Rule Templates 249About the Authors 259Index 261

O autorze

TODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of Consumption Economics and B4B and a frequent speaker at major industry events.SCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.