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"Keeping up with the Joneses" is defined as an idiom in many parts of the English-speaking world referring to the comparison to one's neighbor as a benchmark for social caste or the accumulation of material goods. To fail to "keep up with the Joneses" is perceived in society as demonstrating socio-economic or cultural inferiority. This way of thinking has been mainstreamed into what is considered normal by society's standards. Advocates of it will lobby that the phrase "motivates" people to strive for better and to work hard towards his/her full potential. In my case, I came to discover that...

Do not invest in another fitness program, equipment, diet aides, pills, supplements, etc. until you read this book Brainology - A Simple and Easy Approach to Weight Loss teaches the reader why current methods do not work for a majority of the population. Second in the series, the Not Keeping up with Joneses books analyzes some critical areas in our life. Just because something is a norm in society, does not make it right. This book is an eye opener to a billion dollar industry. Learn what works when it comes to weight loss.

Americans spend billions of dollars each year on products and services that claim to help them lose weight. Unfortunately, only a very small percentage of people are successful in reaching his/her goals. The Not Keeping up with Joneses book series analyzes some critical areas in our life. This book, Fast. Easy. Weight Loss teaches the reader why current methods do not work for a majority of the population. Secondly, this book will teach the reader how to lose the weight with the new knowledge he/she will gain. I encourage all readers to look at the contradictions between society's...