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The New York Times and USA Today Bestseller

Reinvent your marketing to keep up with an ever-changing marketplace

"A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world."
--Robert Hanson, President, Global Levi's(R) Brand, Levis Strauss & Co.

"Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands...

The New York Times and USA Today Bestseller

Reinvent your marketing to keep up with an ever-changing marketplace

"A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world."
--Robert Hanson, President, Global Levi's(R) Brand, Levis Strauss & Co.

"Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands...

Recent years have witnessed a revival of interest in holy figures in Canada. From the reputations of popes John Paul II and Benedict XVI as prolific saint-makers to the canonization of two figures associated with Canada - Brother Andre Bessette in 2010 and Kateri Tekakwitha in 2012 - saints are suddenly in the news and a topic of conversation. In Becoming Holy in Early Canada, Timothy Pearson explores the roots of sanctity in Canada to discover why reputations for holiness developed in the early colonial period and how saints were made in the local and immediate contexts of everyday life....

Recent years have witnessed a revival of interest in holy figures in Canada. From the reputations of popes John Paul II and Benedict XVI as prolific saint-makers to the canonization of two figures associated with Canada - Brother Andre Bessette in 2010 and Kateri Tekakwitha in 2012 - saints are suddenly in the news and a topic of conversation. In Becoming Holy in Early Canada, Timothy Pearson explores the roots of sanctity in Canada to discover why reputations for holiness developed in the early colonial period and how saints were made in the local and immediate contexts of everyday life....