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Translators want to take their readers into account, but traditional translation theory does not offer much advice on how to do that. User-Centered Translation (UCT) offers practical tools and methods to help empower translators to act for their readers. This book will help readers to: * Create mental models such as personas; * Test translations with usability testing methods; * Carry out reception research. Including assignments, case studies and real-life scenarios ranging from the translation of user instructions and EU texts to literary and audiovisual translation, this is an essential...

Translators want to take their readers into account, but traditional translation theory does not offer much advice on how to do that. User-Centered Translation (UCT) offers practical tools and methods to help empower translators to act for their readers. This book will help readers to:

• Create mental models such as personas;
• Test translations with usability testing methods;
• Carry out reception research.

Including assignments, case studies and real-life scenarios ranging from the translation of user...