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Why does leadership matter? Because effective leadership is as uncommon as it is needed. Because effective leadership is the only way to drive change and sustain excellence. At its root, leadership is about influence...nothing more, nothing less. Contrary to what most people believe about leadership, my first responsibility as a leader is to lead "me." If I am ineffective in leading myself, how can I effectively lead others? Without effective personal leadership, making meaningful, transformational change at the organizational level is impossible. This is a book about leadership and...