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Risk, as we now know it, is a wholly new phenomenon, the by-product of our ever-more complex and powerful technologies. In business, policy making, and in everyday life, it demands a new way of looking at technological and environmental uncertainty. In this volume, four of the world's leading risk researchers present a fundamental critique of the prevailing approach to understanding and managing risk - the rational actor paradigm. They show how risk studies must incorporate the competing interests, values, and rationalities of those involved and find a balance of trust and acceptable risk.