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The National Football League is one of the most significant cultural engines in contemporary American life. Yet despite intense and near ubiquitous media coverage, commentators rarely turn a critical lens on the league to ask what material and social forces have contributed to its success, and how the NFL has influenced public life in the United States.

The editors of and contributors to "The NFL" examine the league as a culturally, economically, and politically powerful presence in American life. The essays, by established and up-and-coming scholars, explore how the NFL is packaged...

The National Football League is one of the most significant cultural engines in contemporary American life. Yet despite intense and near ubiquitous media coverage, commentators rarely turn a critical lens on the league to ask what material and social forces have contributed to its success, and how the NFL has influenced public life in the United States.

The editors of and contributors to "The NFL" examine the league as a culturally, economically, and politically powerful presence in American life. The essays, by established and up-and-coming scholars, explore how the NFL is packaged...

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household...

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household...