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New competitive pressures are unsettling traditional carmakers. These include: new consumer groups in emerging markets; zero emission requirements; new competitors from emerging markets; and increasing dependency on suppliers. These pressures require carmakers to react more rapidly while designing new vehicles. New product development is the core process used to develop synergy between customer requirements and the objectives of the carmakers to produce successful automobiles. This has served carmakers well during an era of relatively stable competition with easily recognizable technologies...