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This book is a study of the power to monitor what is said, authorize who may speak, and even to determine what is and is not knowable within the context of electronic discourse communities. It tests the claim that the Internet and other wide-area networking systems promote participatory democracies and may serve as agencies for communal change by enabling the formation of resisting subjectivities.

Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful.

Design to Thrive presents tried and tested design...