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This book deals with estimation of demand for fertilizer and market share of different companies products in the study area. It gives an idea about brand preference, factors influencing purchase of brands and awareness and adoption of different fertilizers by the farmers.It also highlights the brand preferred by dealers and estimation of market potential for fertilizers. This book is highly useful to the market researcher and learners.

The retail sector in India is emerging as one of the largest sectors in the economy. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around ten per cent of the employment. India is the fifth-largest most favourable destination for international retailers. Food retailing is a business activity through which the everyday food needs of Indian consumers are fulfilled. Though there are many operators in modern retail space, few of...

This is a book on Agricultural Marketing Management which is prepared by referring various books and websites for giving lectures to under graduate students. The book content is organised into 12 chapters covering about the market, Agricultural marketing and institutions. The content of the book is highly selective and I hope this book will serve the teaching and learning needs of most instructors and students of Agribusiness management.