wyszukanych pozycji: 3
Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions
ISBN: 9781606493670 / Angielski / Miękka / 2012 / 260 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Marketing decisions often misfire when driven more by beliefs than knowledge. This book guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology - the study of how knowledge is created - within the philosophy of science.
Marketing decisions often misfire when driven more by beliefs than knowledge. This book guides readers on how to think more clearly and correctly when...
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89,36 zł |
Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
ISBN: 9781631576706 / Angielski / Miękka / 2016 / 85 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a "concept" is and why it is critical for marketers to develop good concept definitions (e.g., "What is customer satisfaction?"); why the 18th century Scottish philosopher David Hume is relevant to...
This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major cont...
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cena:
89,36 zł |
Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think
ISBN: 9781631571169 / Angielski / Miękka / 2016 / 184 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. A critical responsibility of marketing managers is to make normative and positive propositions about the organization's marketing mix. Normative propositions entail what an organization should do such as what changes should be made to a product, how a marketing communications program should be structured, or how to more effectively work with a channel member. Positive propositions deal with what is true about an organization or the markets it serves such as "Our product is of lesser quality than our competitors," "Our sales force is better than our competitors," or, "Our advertising is...
A critical responsibility of marketing managers is to make normative and positive propositions about the organization's marketing mix. Normative propo...
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cena:
89,36 zł |