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Are race-related rumors rooted in the personality traits of the individual? Are they a kind of "improvised news" for a community? Do they come and go at random or form definite, recognizable patterns? What role do the news media play in spreading rumors? These and other questions are treated in this classic study, now available in paperback with a new introduction by the author, of how and why rumors emerge in connection with racial disorders.

Included is an examination and critique of the three major models of rumor formation: the psychological approach, emphasizing the emotional...