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Companies spend incredible amounts of energy and treasure trying to bring new customers in the front door, only to watch them walk right out the back because they feel unimpressed, dissatisfied, or even insulted by the terrible service they receive.

"Spoil 'em Rotten," and close that back door! Keep every customer you ever earn by treating them so well, they'll fight to stay with you. Turn your delighted customers into your most powerful sales force, as they brag about how well you treat them to their friends, colleagues, even strangers on the street.

When Candice is assigned to write a...

Companies spend incredible amounts of energy and treasure trying to bring new customers in the front door, only to watch them walk right out the back because they feel unimpressed, dissatisfied, or even insulted by the terrible service they receive.

"Spoil 'em Rotten," and close that back door! Keep every customer you ever earn by treating them so well, they'll fight to stay with you. Turn your delighted customers into your most powerful sales force, as they brag about how well you treat them to their friends, colleagues, even strangers on the street.

When Candice is assigned to write a...

What's Your Green Goldfish is based on the simple premise that employees are the key drivers of customer experience and that "Happy Employees Create Happy Customers." The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture.

It's the second book in the goldfish trilogy. The first book was an Amazon Best Seller entitled, What's Your Purple Goldfish. Purple focused on customers, whereby Green focuses on employees. Both books are based on a revolutionary new approach called marketing g.l.u.e. (marketing by giving little unexpected extras)....