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This manual has been designed keeping in view the general requirements SUIT course syllabus for Principles of Marketing. The book covers concepts such as basic approaches to marketing, Product, Price, Placement and Promotion and helps build conceptual background with emphasis on Practical applications. Care has been taken to keep the language simple and approach integrated to help students learn above the language barrier.

Water is one of the most important compounds for life. Contamination of drinking water poses serious threats for the health and survival of life forms on earth. Azad Jammu and Kashmir is also facing water pollution problem as its most of the surface water sources are not monitored periodically. The present study was an effort to find out the physical, chemical and biological contamination level in drinking water sources of District Kotli and its peripheral areas. Physical parameters include temperature, turbidity, electric conductivity (EC), salinity, total dissolved solids (TDS), hardness,...

Water is a vital compound of life and water contamination is a major cause of different diseases all over the world. This research paper includes a brief introduction to water quality of areas of district Kotli Azad Jammu and Kashmir. The aim of present study was to check the physical, chemical and biological contamination in the drinking water of Kotli. Mostly parameters (physico-chemical) were according to WHO level, however total coliform and fecal coliform differ significantly (P; 0.01) from WHO level. It showed environmental burden is majorly generated due to mismanagement, this...

Vitamin D deficiency (VDD) has been reported from Pakistan in randomly selected healthy volunteers, patients and community females. In all studies a variable proportion (25.9%-31%) of the subjects had secondary hyperparathyroidism, as a compensatory response to VDD. However, a significant number of subjects with VDD show blunted Parathyroid hormone response. This phenomenon has been described in literature as functional hypoparathyroidism. we hypothesized that the presence of secondary hyperparathyroidism in our population could have been due to CaSR polymorphisms. In this cross-sectional...