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This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation.

Since the structural change in Indian society that began in the 1990s - the result of the liberalization of the economy, devolution of power, and decentralization of the government - an unprecedented, democratic transformation has been taking place. This has caused the emergence of unexpected coalitions and alliances across diverse castes, classes, and religious groups according to the issues involved. In this volume, we intend to understand this deepening of democracy by employing a new analytical framework of the vernacular public arena where negotiations, dialogues, debates and...