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Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm's internal architecture, strategy, capabilities, and offerings with external customers. This philosophy means that to be truly customer-centric, firms need to make multilevel transformations in...

Joseph P. Fell proposes that the solution to the problem of nihilism is found in the common experience of persons and the everyday commitments that one makes to people, practices, and institutions. In his landmark 1979 book Heidegger and Sartre, and in his subsequent essays, Fell describes a quiet but radical reform in the philosophical tradition that speaks to perennial dilemmas of thought and pressing issues for action. Since Descartes, at least, we have been puzzled as to what we can know, how we should act, and what we should value. The skeptical influence of modern dualism distilled in...