wyszukanych pozycji: 17
Speaking of Animals: A Dictionary of Animal Metaphors
ISBN: 9780313294907 / Angielski / Twarda / 1995 / 496 str. Termin realizacji zamówienia: ok. 30 dni roboczych. No other nonhuman source has served as the basis for more metaphors than animals. Speaking of Animals is a dictionary of animal metaphors that are current in American English. It is comprehensive, historical, and metaphor-based. Each entry refers to the other dictionaries that catalog that same metaphor, and the dates of first appearance in writing are supplied, where possible, for both the metaphor and the name of the source. The main text is organized alphabetically by metaphor rather than by animal or animal behavior; all the metaphors are classified according to their animal... No other nonhuman source has served as the basis for more metaphors than animals. Speaking of Animals is a dictionary of animal metaphors th... |
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cena:
350,11 zł |
Sports Talk: A Dictionary of Sports Metaphors
ISBN: 9780313264269 / Angielski / Twarda / 1989 / 245 str. Termin realizacji zamówienia: ok. 30 dni roboczych. provide s] informative and entertaining browsing, depicting how filled our language is with sports metaphors, many of whose derivations are little known: the devil to pay, ' hazard a guess, ' red herring, ' etc. Even libraries with numerous other sports dictionaries will want this work. Recommended for high school, public, and academic libraries. Choice This comprehensive dictionary brings together for the first time the popular words and expressions in American English that derive from terms associated with sports, games, and recreation. Many of these terms are now an... provide s] informative and entertaining browsing, depicting how filled our language is with sports metaphors, many of whose derivations are little ... |
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cena:
273,53 zł |
Food: A Dictionary of Literal and Nonliteral Terms
ISBN: 9780313314360 / Angielski / Twarda / 2000 / 488 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Each of the more than seven hundred entries in the dictionary contains a description of the historical background of each of the two types of language, literal and nonliteral, and provides an explanation for the relationship between them. Wherever possible, dates of first record in English are provided, along with the bibliographical sources of these dates; and all of the works that record those terms and expressions are given in coded form as listed in the Key to Works Cited. A Guide to Reading the Entries illustrates the typical form of an entry by analyzing an example from the... Each of the more than seven hundred entries in the dictionary contains a description of the historical background of each of the two types of langu... |
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cena:
350,11 zł |
The Intelligent Marketer's Guide to Data Privacy: The Impact of Big Data on Customer Trust
ISBN: 9783030037239 / Angielski / Twarda / 2019 / 192 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
147,83 zł |
Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition
ISBN: 9781138593930 / Angielski / Twarda / 2019 / 374 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
1195,31 zł |
A Descriptive Syntax of the Ormulum
ISBN: 9783111001098 / Angielski / Twarda / 1969 / 137 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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cena:
478,18 zł |
Marketing Strategy: Based on First Principles and Data Analytics
ISBN: 9781352011463 / Angielski / Miękka / 2021 / 350 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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cena:
285,78 zł |
Relationship Marketing in the Digital Age
ISBN: 9781138310025 / Angielski / Twarda / 2019 / 244 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
701,59 zł |
Relationship Marketing in the Digital Age
ISBN: 9780367786922 / Angielski / Miękka / 2021 / 244 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
218,22 zł |
Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition
ISBN: 9780367821234 / Angielski / Miękka / 2019 / 402 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple...
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketi...
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cena:
259,80 zł |
Marketing: Based on First Principles
ISBN: 9781350327894 / Angielski / 06-03-2025 Książka dostępna od: 06-03-2025 |
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Planowany termin premiery książki: 06-03-2025
Książkę można już zamówić z rabatem 5% |
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222,12 zł |
Marketing: Based on First Principles
ISBN: 9781350327900 / Angielski / 06-03-2025 Książka dostępna od: 06-03-2025 |
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Planowany termin premiery książki: 06-03-2025
Książkę można już zamówić z rabatem 5% |
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691,20 zł |
Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
ISBN: 9781788113595 / Angielski / Twarda / 2019 / 368 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm's internal architecture, strategy, capabilities, and offerings with external customers. This philosophy means that to be truly customer-centric, firms need to make multilevel transformations in...
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer ce...
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cena:
897,16 zł |
Customer Engagement Marketing
ISBN: 9783319872070 / Angielski / Miękka / 2018 / 328 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
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cena:
856,04 zł |
Customer Engagement Marketing
ISBN: 9783319619842 / Angielski / Twarda / 2017 / 328 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cu...
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cena:
856,04 zł |
Marketing Analytics: Based on First Principles
ISBN: 9781352013214 / Angielski / Twarda / 2022 / 432 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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cena:
831,52 zł |
Marketing Analytics: Based on First Principles
ISBN: 9781352013191 Termin realizacji zamówienia: ok. 22 dni roboczych. Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In...
Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of ...
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cena:
244,21 zł |