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Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

Innovation in Small Family Businesses explores how innovation is developed and carried out in small family-owned businesses, the factors underpinning it, and the innovation drivers and barriers in these firms' context. Sylvie Laforet also offers suggestions on how innovation can be fostered and perhaps, sustained in small family-owned businesses and discusses the government's role in this. The book makes an important contribution to the theoretical development of family firms' and small businesses' innovation.