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This Encyclopedia presents a comprehensive account of the complementary forces of behavioural economics, a novel field combining psychological insights with analytical economic thinking and experimental economics. Addressing key topics and pioneering research in the field, entries are written by a wealth of leading scholars as well as government and industry practitioners. In addition to key academic topics, they cover new issues arising from the increasing popularity of behavioural insights in academia, business and policy. The Elgar Encyclopedia of Behavioural and Experimental Economics...