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The knowledge economy is a notion that has been used, since the 1990s, to describe a new economic order perceived by scholars and practitioners. The authors argue that this order, triggered by new information and communication technologies, has resulted in a different set of challenges for effective management of the contemporary firm. Knowledge will play an important role in managing these challenges, with the onus being on new hardware and software as much as how businesses can be organized with regard to relationships with customers and suppliers. operations can be organized, in order to...

Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into...